Best Time to Post on TikTok in 2025 (Based on 1M+ Posts)

TikTok's algorithm rewards videos that get immediate engagement. Posting at the right time can be the difference between 100 views and 100,000 views. In this data-driven guide, we'll reveal the best times to post on TikTok based on analysis of over 1 million posts.

Why Posting Time Matters on TikTok

Unlike other platforms, TikTok's "For You Page" algorithm heavily weighs initial engagement. When you post at optimal times:

The first 1-2 hours after posting are critical for TikTok success.

Best Times to Post on TikTok (2025 Data)

Based on our analysis of engagement patterns across 1M+ TikTok posts:

Overall Best Times (EST)

Weekday Performance

Weekend Performance

Key Finding: Tuesday, Thursday, and Friday consistently show the highest engagement rates.

Best Times by Industry

Different niches see different engagement patterns:

Beauty & Fashion

Food & Cooking

Fitness & Health

Business & Finance

Entertainment & Comedy

Best Times by Target Audience Age

Gen Z (13-24)

Millennials (25-40)

Gen X & Boomers (40+)

How to Find YOUR Best Time to Post

While these data-driven times work for most creators, your audience is unique. Here's how to find your optimal posting times:

1. Check TikTok Analytics

1. Switch to a TikTok Business or Creator account (free)

2. Go to Analytics → Followers → Follower Activity

3. See when your followers are most active

4. Schedule posts 1-2 hours before peak times

2. Run Posting Time Experiments

3. Consider Time Zones

If your audience is global:

How to Schedule TikTok Posts

Scheduling TikTok videos ensures you post at optimal times consistently, even when you're busy or sleeping.

How to Schedule with Quegly

1. Upload your TikTok videos in bulk

2. Add captions, hashtags, and cover images

3. Select optimal posting times based on your audience

4. Quegly automatically publishes at scheduled times

Pro tip: Batch create 1 week of TikToks on Sunday, then schedule them for the entire week.

TikTok Algorithm Secrets for 2025

1. First 3 Seconds Are Critical

Hook viewers immediately. The algorithm measures how many people watch past 3 seconds.

2. Video Completion Rate Matters Most

If people watch your entire video, TikTok shows it to more users. Keep videos under 60 seconds.

3. Engagement Velocity Wins

Getting lots of likes/comments in the first hour signals quality content to the algorithm.

4. Consistent Posting Schedule

Post 1-3 times per day at consistent times. The algorithm rewards consistency.

5. Use Trending Sounds

Videos with trending audio get 3x more distribution in the first 24 hours.

Common TikTok Posting Mistakes

Mistake #1: Posting Only Once Per Day

Solution: Post 2-3 times daily at different time slots to maximize reach.

Mistake #2: Posting at Random Times

Solution: Create a consistent schedule and stick to it for 30 days.

Mistake #3: Ignoring Analytics

Solution: Check your analytics weekly and adjust posting times based on data.

Mistake #4: Posting and Ghosting

Solution: Engage with comments in the first hour after posting. This signals to the algorithm that your video is interesting.

Mistake #5: Wrong Time Zone Assumptions

Solution: If you're in PST but your audience is EST, post 3 hours earlier than you think.

TikTok Posting Schedule Template

Here's a proven weekly posting schedule for maximum growth:

Monday: 6 AM, 10 AM

Tuesday: 9 AM, 12 PM, 7 PM ⭐

Wednesday: 7 AM, 11 PM

Thursday: 9 AM, 12 PM, 7 PM ⭐

Friday: 5 PM, 10 PM ⭐

Saturday: 11 AM, 8 PM

Sunday: 8 AM, 4 PM (batch create next week's content)

Total: 17 posts per week at scientifically optimal times.

Conclusion

The best time to post on TikTok is Tuesday and Thursday at 9 AM, 12 PM, or 7 PM EST. However, your specific audience may have different patterns.

Use TikTok Analytics to find when YOUR followers are most active, then schedule posts consistently at those times using a tool like Quegly.

Remember:

Ready to optimize your TikTok posting schedule? Try Quegly and schedule your TikToks at the perfect time, every time.